A data blog about where people are spending their money.
Interesting insights about how people are ‘talking’ with their dollars.
And about what can you learn by looking into transaction data?
Top 10 Apparel Brands on TikTok Shop in 2024
Discover which clothing & apparel brands are dominating TikTok Shop sales so far in 2024, according to the latest transaction data.
Leveraging Transaction Data for In-Depth Trade Area Analysis: Uncovering Consumer Spending Patterns
Transaction data can elevate trade area analysis, giving retailers a better understanding of a customer base. That can inform decisions regarding store locations, product selections & marketing approaches.
Unlock the Potential of Retail Industry Insights with Consumer Credit and Debit Card Transaction Data
Discover the distinct advantages of using consumer transaction data, with real-world examples of how businesses leverage this information to achieve growth.
Costco Black Friday Results Performance
Costco has shown strong growth every year over the past 4 years, despite the pandemic, customer data shows. Here’s what alternative data insights you can glean from those findings.
DTC Optical Market Share Growth
TC Optical brands have been gaining huge market share in the optical category for the past 4 years, the latest customer spending & alternative data show. See how that growth has spiked recently.
Prime Day Spend Acceleration
We used consumer credit card transaction data to analyze Prime Day spending. Here’s what we found & how much customer spending has surged over the past year.
Movie Theater Spend Acceleration
Guess who spent more to see Top Gun: Maverick vs. Jurassic World? See the story told by credit card spending & alternative data. Hint: you’ll be surprised!
How Did Wayfair's Annual Promotion Way Day Do This Year?
Discover how customer spending changed before & after “Way Day” via the most comprehensive credit card spending & customer data around.
Has Netflix Price Inelasticity Finally Snapped?
Transaction data gives us a chance to track Netflix customers’ responses to pricing changes in real time, top alternative data providers explain. Here’s how.