Instant answers that
explain predict reach grow uncover new move markets
Uncover early trends, measure competitive performance, and gain campaign clarity from real-world U.S. consumer transaction data, refreshed daily, so you can own the market.
Facteus data is trusted by:
Ground every decision in real consumer behavior
– backed by the unbiased purchases of actual customers
(yours & your competitors’).
PRECISION
See the big picture, down to the detail.
Get granular, representative visibility into spend across consumers, channels, and competitors.
CONFIDENCE
Act on proof, not perception.
Make decisions grounded in verified purchase behavior – not surveys or assumptions.
SPEED
Anticipate the market as it moves
Surface near real-time insights to spot competitive shifts and act early.
ACCESS
Unlock answers without the analyst.
Tap into instant insights through intuitive dashboards, automated feeds, and natural-language chat.
Consumers are complex – but your data doesn’t have to be. Facteus gives you the most intuitive, comprehensive view of consumer behavior available on the market.
Spending
Cardholders
Available
Represented
Tracked
Data
Spending
Cardholders
Available
Represented
Tracked
Data (years)
Inform and validate strategic decisions with confidence
- using data you can actually action.
% Change in Market Share
See how you stack up with visibility into competitor sales, category shifts, and market share – powered by verified consumer spend. Identify where you’re winning, where you’re losing, and where your next move should be.
Consumer Loyalty
Understand how different customer groups actually behave – not just what they claim. Track loyalty, purchase frequency, channel preferences, and spend patterns across every cohort to drive smarter decisions.
American Airlines Customer Cross-Shopping
Know exactly where your customers are spending when they’re not spending with you. Measure cross-shop rates, category leakage, and wallet-share dynamics to pinpoint competitive threats and new opportunities.
Competitive Retention – New Customers
See which customers you’re gaining, which you’re losing, and why. Identify at-risk segments and high-value converts using real-world purchase behavior to improve retention and accelerate growth.
Chick-Fil-A Transaction Growth by Region
Compare spend dynamics across regions, markets, and individual locations to understand true store performance. Spot geographic pockets of strength or weakness and optimize your footprint and channel mix with confidence.
Consumer Streaming Affinities for Advertising
Measure how campaigns and promotional offers actually change consumer behavior – down to the transaction. See lift across channels, segments, and competitive sets to understand what worked, what didn’t, and where to double down.
Consumers and competitors move in real-time.
Your data should, too.
Stay up-to-date on consumer spending and the competitive landscape with ongoing insights from Facteus.
About Our Data
By transforming real-world transactions from more than 185 million credit and debit cards into daily, privacy-compliant insights, Facteus shows you how consumers actually behave – not what surveys claim or models assume.
While others rely on lagging indicators, Facteus delivers the real-world signal that moves before markets: which brands and competitors are gaining or losing share, where spend is shifting, and what actions to take next.
Data Sourcing
Panel comprised of 30+ diverse sources directly from banks and financial institutions. Data is anonymized at the source – no need to worry about PII.
Sample Representation
Modeled and scaled to ensure statistical representativeness of the U.S. population across all geographies, income-levels, generations and more.
Error Handling
Passive collection of natural spending behavior eliminates inherent bias. Strong statistical correlation to real-world spending over time allows you to build reliable models and strategies.