DEMOCRATIZING ALTERNATIVE DATA INSIGHTS, ACCESS, AND ANALYSIS
Our Mission
Facteus is on a mission to help democratize data insights by safely unlocking valuable data sets and increasing data literacy through technology. Through our synthetic data engine, MIMIC™, we safely unlock more data sets for research and insights. Our natural language data platform Mobius™ is the first Generative AI app connected to real-time consumer spending data. Ask anything about spending and instantly get insights on spending trends, shoppers, stores, and the economy.
Our Story
Facteus, formerly ARM Insight, has been rooted in analyzing transaction data from inception. We started as a data and analytics firm building Big Data systems for some of the world’s largest banks and payment processors. With an intimate understanding of the US payments ecosystem, we were able to successfully become experts in developing PCI Level 1 data platforms that could both integrate with legacy banking systems and modern Big Data Cloud analytical data warehousing technology.
With unique combinations of deep industry expertise, transaction data domain knowledge, and compliance experience, we developed our synthetic data platform MIMIC™ to expand into data monetization. Facteus’ MIMIC™ platform allows banking institutions and processors to safely and compliantly monetize their transaction data.
Today, Facteus offers compliant data from the largest US consumer debit & credit card transaction data set in the industry. Clients include top hedge funds, researchers, top universities, government agencies, retailers, and marketing professionals from around the globe.
Möbius Strip
The Möbius strip is a surface with only one side (when embedded in three-dimensional Euclidean space) and only one boundary curve. The Möbius strip is the simplest non-orientable surface. It can be realized as a ruled surface.
For Facteus, the Möbius strip represents simplicity within complexity. It’s mathematically complex yet elegant and simple. Similarly, data can have endless complexity associated with it, yet insights from data are often extremely simple.
FACTEUS
[fakt-ē-əs]
adjective
1. Comprised of facts.
noun
2. A company that provides trustworthy information and offers authoritative data insights to help its clients make complex investment and business decisions.
Technology
We use the latest privacy-enhancing techniques, data science, cloud, machine learning, and applied mathematical technologies to constantly improve our data products and panels while consistently staying well ahead of the curve. That has made Facteus a leading alt data provider for years.
Data Privacy
Strict data privacy practices and protocols ensure that client data—and their customers—are always completely safe. We are PCI-compliant, and our synthetic data process has been certified to comply with banking and data privacy regulations, like GLBA, CCPA, GDPR, and others on the horizon.
Actionable Insights
By adding valuable data enrichment and enhancements, we transform client data into a safe, monetized, actionable product for the data consumer market. That gives researchers, economists, investors, leaders, and others richer insights to make key decisions and enhance overall results and performance.
Meet Our Team
CHRIS MARSH
Founder, CEO
JONATHAN CHIN
Co-Founder, Head of Data & Growth
BRIAN CALLAHAN
Product Manager of Investment Mgmt.
MEG POEHLER
Senior Project Manager
DAN KOSLICKI
Lead Data Engineer
JOHN DETTRA, CMA
Chief Financial Officer
NOEL BOSCO
Head of Corporate Sales & Partnerships
KAREN THOMAS
Executive Assistant
SETH ALCOTT
Senior UX/UI Engineer
HANNAH MORAES
Senior Software / AI Engineer
CHAD WHITNEY
Head of Revenue
GEOFF MAGGI
Head of Technology
DEREK SANDBERG
Director of Investor Data Sales
THOMAS TRACY
Director of Investor Data Sales
LORN DAVIS
Head of Product & Strategy
KATHY KIRKLAND
VP of Data Partnerships
TAYLOR REINER
Senior Software / AI Engineer
HEMANTH KATTA
Senior Data Engineer
Board of Directors
Chris Marsh
Founder & CEO at Facteus, Inc.
Dan Afrasiabi
Co-Owner & Managing Member at Bravo Fit, LLC
Adam Caplan
Founding Partner at ID8 Investments
David Nelsen
Board Member
Doug Fieldhouse
President at F4 Investments, LLC
Paul Bloom
Board Member
Dave Tucker
Partner at Next Level Ventures
What Decision-Makers Are Saying About Facteus Data
“Facteus' transaction data has been a revelation for us. Its real-time insights have taken our strategy from reactive to proactive, giving us a competitive edge, we didn't even know we were missing.”
— Head of Analytics, Big Box Retailer
“Facteus data have been a key ingredient in supercharging our business. The insights we've gained have transformed how we understand our competitors and our own customers.”
— Marketing Director, Fast Casual Chain
“Transaction data has been a game-changer for our gyms. It's like we were working out in the dark & someone turned the lights on. The insights have revolutionized [our] approach.”
— Owner-Operator, Global Gym Franchise
Facteus in the News
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Consumer Spending Analysis: How Rising Entertainment Costs Have Sparked “Funflation”
Transaction data reveals the steep costs of funflation, how it’s affecting Consumer spending on entertainment & why that matters for entertainment businesses and the bigger picture.
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Facteus Talks Prime Big Deal Days Consumer Spending, Holiday Shopping Expectations on Schwab Network
Facteus’s Brian Callahan sat down with Schwab Network to talk about consumer spending & transactions over July vs Oct Prime Days events & what that means for holiday spending in 2023.
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What Transaction Data from 10/10 Amazon Prime Day Signals for Holiday Shopping & Spending
Amazon reports of record-breaking sales over Prime Day in October 2023 don’t tell the whole story for retailers, alt data experts explain. Here’s why many are now bracing for a subdued holiday shopping season.