Top 10 Apparel Brands on TikTok Shop in 2024

Written By Alana Causey

As we wrap up the first quarter of 2024, there’s no denying that TikTok Shop has become an e-commerce heavy-hitter, especially for apparel brands and clothing sales.

To rank the top-performing apparel brands in TikTok Shop so far this year, Facteus scrutinized the latest transaction data to identify how consumers are spending on clothing and which brands are truly winning out. 

Top Apparel Brands TikTok Shop | Retailer Transaction Data

#1 Apparel Brand on TikTok Shop: Nike

As the number one selling apparel brand on TikTok Shop, Nike has sold more than $181,670,905 so far in 2024. That makes this Nike a major success story for this video-based social media platform, cementing its position as an apparel industry titan while deftly demonstrating the ability to connect with customers.

In fact, savvy at targeting Gen Z and Millennials, Nike has launched countless campaigns on TikTok Shop, with its shoes and other products regularly trending. 

Other Top Apparel Brands on TikTok Shop

Behind Nike and rounding out the top 10 clothing brands on TikTok Shop are the following brands

2. Burlington Stores, Inc.

Ranking a close second to Nike, Burlington Stores, Inc. has secured $168,768,229 in apparel sales thus far in 2024. That may be linked to this brands snowballing popularity on TikTok Shop, particularly among:

  1. Discount and off-price retailers 

  2. Younger, digital-savvy consumers

3. Old Navy

Also known for affordability, Old Navy has sold just over $119 million in clothing on the TikTok Shop in 2024. That’s been a remarkable splash diving into e-commerce on TikTok, where Old Navy has been able to somewhat reimagine its branding with a new edge of “cool.”

More Top Apparel Brands in TikTok Shop in 2024 

Following Nike, Burlington Stores, and Old Navy, the other clothing brands topping the charts with record sales in Q1 2024 thus far include the following:

  • Foot Locker, with $115.5M in sales

  • Victoria’s Secret & Co., selling $103.5M in clothing

  • AMERICAN EAGLE OUTFITTERS INC., with nearly $94M in TikTok apparel sales

  • Lululemon, selling nearly $62M on TikTok Shop

  • H&M Stores, with just over $47M in TikTok apparel sales

  • Finish Line, selling nearly $47M in clothing thus far in 2024

  • Rainbow Apparel Co, with nearly $40M in TikTok Shop clothing sales

Will these retailers remain top dogs on TikTok Shop by Black Friday 2024 or after?

We’ll have to check back to see what the latest retailer transaction data reveals and what it could mean for apparel retailers who haven’t set up shop on TikTok Shop yet.

 

More Transaction Data News & Insights

Featured
Facteus Releases Most Expansive Transaction Data for Generative AI Sector
Facteus Releases Most Expansive Transaction Data for Generative AI Sector

Facteus has recently unleashed the most comprehensive transaction data for businesses in the generative AI space. Here’s why and what that means for AI startups.

Temu Strikes Retail Gold — Will It Last?
Temu Strikes Retail Gold — Will It Last?

The latest retail transaction data shows that Temu’s bold strategy is working, with consumers spending more than ever at this online retailer. Here’s why & what’s spurring some to ask if Temu has staying power.

How Transaction Data Can Enhance QSR Strategies & Growth
How Transaction Data Can Enhance QSR Strategies & Growth

QSRs are using transaction data to identify underserved markets & gain all-new competitive insights. Here’s how.

Retail Transaction Data Unlocks More Reliable 360° View of Consumer Spending
Retail Transaction Data Unlocks More Reliable 360° View of Consumer Spending

With retail transaction data, brands can zero in on more accurate & more comprehensive consumer spending insights. Here’s how & why.

Alana Causey
Next

The Mind-Reading Retailer: Harnessing Consumer Transaction Data