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Consumer Insights PRICE CHOPPER Cross-Shopping Diagram
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PRICE CHOPPER Cross-Shopping Diagram

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The share of customers from a merchant who also shopped at another merchant
e.g. 14% of HANNAFORD customers also shopped at PRICE CHOPPER on average each month last year.

Tip: How to read this cross-shopping diagram



14.3% of HANNAFORD customers also shopped at PRICE CHOPPER13.0% of PRICE CHOPPER customers also shopped at HANNAFORD12.7% of SHAWS AND STAR MARKET customers also shopped at HANNAFORD10.5% of PRICE CHOPPER customers also shopped at HY-VEE8.5% of HANNAFORD customers also shopped at SHAWS AND STAR MARKET4.8% of SHAWS AND STAR MARKET customers also shopped at PRICE CHOPPER4.5% of TOPS MARKETS customers also shopped at PRICE CHOPPER3.5% of HY-VEE customers also shopped at PRICE CHOPPER3.4% of TOPS MARKETS customers also shopped at HANNAFORD3.0% of PRICE CHOPPER customers also shopped at SHAWS AND STAR MARKET2.4% of PRICE CHOPPER customers also shopped at TOPS MARKETS2.0% of HANNAFORD customers also shopped at TOPS MARKETSHANNAFORDHANNAFORD owes 0B is owed 0BPRICE CHOPPERPRICE CHOPPER owes 0B is owed 0BHY-VEEHY-VEE owes 0B is owed 0BSHAWS AND STAR MARKETSHAWS AND STAR MARKET owes 0B is owed 0BTOPS MARKETSTOPS MARKETS owes 0B is owed 0B14.3%13.0%12.7%10.5%8.5%4.8%4.5%3.5%3.4%3.0%2.4%2.0%

Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


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The share of customers from a merchant who also shopped at another merchant
e.g. 14% of HANNAFORD customers also shopped at PRICE CHOPPER on average each month last year.

Tip: How to read this cross-shopping diagram



Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


Request a Data Demo

The share of customers from a merchant who also shopped at another merchant
e.g. 14% of HANNAFORD customers also shopped at PRICE CHOPPER on average each month last year.

Tip: How to read this cross-shopping diagram



Why is Cross-Shopping Important?

Cross-shopping is a consumer behavior where customers purchase goods or services from multiple retailers or brands within the same product category. This behavior is driven by factors such as price comparison, product variety, convenience, and brand preference. For example, a customer might buy groceries from both Walmart and Kroger, or shop for clothing at H&M, Zara, and Forever 21. Understanding cross-shopping behavior is crucial for retailers because it provides insights into how their customers interact with competing brands. By analyzing cross-shopping patterns, retailers can identify their key competitors, assess their market position, and develop strategies to retain customers and attract new ones. This information can help retailers optimize their product assortment, pricing strategies, and marketing campaigns to better meet the needs and preferences of their target audience. Additionally, understanding cross-shopping behavior can help retailers identify opportunities for partnerships or collaborations with complementary brands to enhance the customer experience and drive loyalty.


Request a Data Demo

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