A data blog about where people are spending their money.
Interesting insights about how people are ‘talking’ with their dollars.
And about what can you learn by looking into transaction data?
Travel & Vacations Are Back Above Pre-Pandemic Levels
Travel spending is UP even higher than in pre-pandemic times, the latest sales transaction data reveals. Here’s what else the alternative data shows & how that could shape future trends.
Target Spend Trends Black Friday Results
Target's Black Friday dipped from last year's spend level, customer data reveals. Here's what that could mean for the upcoming holiday season.
Best Buy Black Friday Performance Results
Best Buy's Black Friday looks like they dipped from last year, alternative data and customer spending data show. Find out if this may be due to inflation, layoffs, or other factors.
Costco Black Friday Results Performance
Costco has shown strong growth every year over the past 4 years, despite the pandemic, customer data shows. Here’s what alternative data insights you can glean from those findings.
Fitness Spend by Generation
Which generations are keeping up with fitness spend & which ones are building new habits? Find out what’s revealed via customer & alternative data.
Adidas & Nike Sales Leading Up to The World Cup
YOY sales for Adidas & Nike were negative in 2021 leading up to the biggest sporting event, alternative data shows. Here’s a look at the world of difference a year can make through the lens of customer spending & alternative data.
Costco Spend Leading Up to Black Friday 2022
See how Costco spend is doing leading up to the retail's biggest day this year compared to years past, according to transaction, customer spending & alternative data.
BestBuy Spend Leading Up To Black Friday 2022
See how Best Buy spend is doing leading up to the retail's biggest day this year, compared to years past, according to customer spending & transaction data.
Target Spend Leading Up To Black Friday 2022
Discover how Target spend is doing leading up to the retail's biggest day this year compared to years past, based on the latest alternative data.
Sports Betting is Growing Fast!
With the World Cup starting, sports betting is growing FAST, customer data shows. Here’s why & what alternative data trends are emerging.
Instacart & Grocery Delivery is Here to Stay
We’re spending nearly 4X more with Instacart than in 2019 pre-pandemic times, alternative data trends show.
US Inflation Affecting Fast Food (QSR) Prices?
The average fast food visit is up 7% from January of 2021, alternative data & customer spending trends show. See what’s driving these changes & what it means for the future.
DTC Optical Market Share Growth
TC Optical brands have been gaining huge market share in the optical category for the past 4 years, the latest customer spending & alternative data show. See how that growth has spiked recently.
Black Friday Retailer Shopping Acceleration
Check out the latest Black Friday retail shopping data & insights, revealed by the latest customer spending & alternative data.
US Inflation Affecting Grocery Bills?
Grocery store transactions have surged recently, credit card & customer spending data shows. Here’s how much grocery spend has increased & what insights we can glean from the alternative data.
Prime Day Spend Acceleration
We used consumer credit card transaction data to analyze Prime Day spending. Here’s what we found & how much customer spending has surged over the past year.
Movie Theater Spend Acceleration
Guess who spent more to see Top Gun: Maverick vs. Jurassic World? See the story told by credit card spending & alternative data. Hint: you’ll be surprised!
Indexed Coffee Spend by Generation
Gen Z & Millennial coffee spending increased while Gen X & Boomer coffee spending decreased, the alternative data reveals. Here’s what’s behind these numbers & what insights you can glean from them.
How Did Wayfair's Annual Promotion Way Day Do This Year?
Discover how customer spending changed before & after “Way Day” via the most comprehensive credit card spending & customer data around.
Has Netflix Price Inelasticity Finally Snapped?
Transaction data gives us a chance to track Netflix customers’ responses to pricing changes in real time, top alternative data providers explain. Here’s how.