BLACK FRIDAY
SPEND TRACKER
Facteus’ Black Friday Spend Tracker looks across our new Ultra data panel, which consists of over 120 million consumer debit and credit cards representing approximately 5-6% of US consumer spending. With just a 1-day lag, we can provide up-to-date metrics on what happened with retail shopping and consumer spending on Black Friday in real-time.
2023 Black Friday Sales
Spend Data thru 11/25/23:
*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)
6%
YOY% Growth in Total Black Friday Sales
1%
YOY% Growth In-Store Black Friday Sales
13%
YOY% Growth Online Black Friday Sales
2023 Black Friday Shoppers
Spend Data thru 11/25/23:
*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)
5%
YOY% Growth Black Friday Shoppers
1%
YOY% Growth in Spend per Shopper
Black Friday Winners & Losers
This chart shows the YOY % growth in Black Friday Sales for top Black Friday retailers. Online retailers were the standout winners across all industries, so Amazon naturally benefited the most.