BLACK FRIDAY

SPEND TRACKER 

Facteus’ Black Friday Spend Tracker looks across our new Ultra data panel, which consists of over 120 million consumer debit and credit cards representing approximately 5-6% of US consumer spending. With just a 1-day lag, we can provide up-to-date metrics on what happened with retail shopping and consumer spending on Black Friday in real-time.

 

 2023 Black Friday Sales

Spend Data thru 11/25/23:

*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)

 
 

 6% 

    YOY% Growth in Total Black Friday Sales     

 1% 

   YOY% Growth In-Store Black Friday Sales   

 
 

 13%

             YOY% Growth Online Black Friday Sales       

 
 

 2023 Black Friday Shoppers

Spend Data thru 11/25/23:

*Data source: Facteus Ultra Consumer Spending Data Panel
(approximately 5-6% capture of US consumer spending)

 
 

 5% 

       YOY% Growth Black Friday Shoppers        

 1% 

       YOY% Growth in Spend per Shopper    

 
 
 

Black Friday Winners & Losers

This chart shows the YOY % growth in Black Friday Sales for top Black Friday retailers. Online retailers were the standout winners across all industries, so Amazon naturally benefited the most.