Top 10 Apparel Brands on TikTok Shop in 2024
As we wrap up the first quarter of 2024, there’s no denying that TikTok Shop has become an e-commerce heavy-hitter, especially for apparel brands and clothing sales.
To rank the top-performing apparel brands in TikTok Shop so far this year, Facteus scrutinized the latest transaction data to identify how consumers are spending on clothing and which brands are truly winning out.
#1 Apparel Brand on TikTok Shop: Nike
As the number one selling apparel brand on TikTok Shop, Nike has sold more than $181,670,905 so far in 2024. That makes this Nike a major success story for this video-based social media platform, cementing its position as an apparel industry titan while deftly demonstrating the ability to connect with customers.
In fact, savvy at targeting Gen Z and Millennials, Nike has launched countless campaigns on TikTok Shop, with its shoes and other products regularly trending.
Other Top Apparel Brands on TikTok Shop
Behind Nike and rounding out the top 10 clothing brands on TikTok Shop are the following brands
2. Burlington Stores, Inc.
Ranking a close second to Nike, Burlington Stores, Inc. has secured $168,768,229 in apparel sales thus far in 2024. That may be linked to this brands snowballing popularity on TikTok Shop, particularly among:
Discount and off-price retailers
Younger, digital-savvy consumers
3. Old Navy
Also known for affordability, Old Navy has sold just over $119 million in clothing on the TikTok Shop in 2024. That’s been a remarkable splash diving into e-commerce on TikTok, where Old Navy has been able to somewhat reimagine its branding with a new edge of “cool.”
More Top Apparel Brands in TikTok Shop in 2024
We’ll have to check back to see what the latest retailer transaction data reveals and what it could mean for apparel retailers who haven’t set up shop on TikTok Shop yet.