Synthetic Data

Facteus’ patent-pending synthetic data solution, Mimic™, creates an “artificial” copy of client data for secure, anonymized, statistically relevant data monetization products. Mimic’s synthetic data output removes all privacy sensitive data and cannot be reverse engineered back to the source data set…not even by us!

Why is Synthetic Data Safer?

Because Synthetic Data is an “artificial” copy of the source data there is no personally identifiable information (PII) or other sensitive characteristics remaining in the data set, so it’s safe to share. Synthetic Data retains the statistical attributes of the source data, which makes it so valuable for both internal and external monetization initiatives. 

As data privacy laws and regulations such as GDPR, CCPA, and GLBA crowd the industry landscape, Facteus’ Synthetic Data methodology helps keep client data safe and compliant. 

No Personal
Easy Path to
Statistically Relevant to Original Transaction
Compliant with Data Privacy Regulations

How Can Synthetic Data Help Financial Services Organizations?

Data is the fuel behind the latest innovations in product development, machine learning and AI, customer experiences, and fraud prevention. With synthetic data, organizations can be confident in using their data to drive business value without compromising the personal information of their customers. Every organization should already be using synthetic data. It is the future of data and the fastest and safest path to monetization.

Unlock All Your Data

The hype and buzz around AI is far greater than the actual, realized business benefits. Why is that so? It’s because the data needed for AI to be successful is locked away in different silos or contains sensitive information that shouldn’t be used for innovation. Through synthetic data, you can now unlock the full power and value behind all of your data to drive your AI/ML engine. Whether that’s building new products or analytics for your existing customers (consumer or business), leveraging data for machine learning or AI to build the “next big thing” (i.e., creating innovation labs or fintech incubators that test new ideas and develop proof-of concepts) or delivering new personalized banking experiences.

Raw Data Universe


10% of transaction data available for AI/ML

  • Only able to access minimal percentage of transactions for ML / AI Innovation
  • Other percentage of data includes PII and too risky

Facteus' Mimic™ Synthetic Data Solution


Synthetic Data Universe


100% of transaction data available for AI/ML

  • Access to all transaction data for ML / AI Innovation
  • Data is safe and compliant with data privacy regulations
  • Maintains statistical relevance for ML algorithms

Why Are Synthetic Data-based Products So Valuable?

Transaction truth and unprecedented granularity. Even though synthetic data has been transformed to protect consumer privacy and adhere to regulations, it still contains the “truth” of actual transaction data history, location, type and volume—not just trends. Facteus Data Suite products include synthetic data encompassing billions of transactions that are statistically significant and safe to work with.

Contact Us

Let’s discuss your data exhaust and how Synthetic Data can monetize it.
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