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How synthetic data can unlock and help monetize information.

Big data offers major opportunities for many industries. But in areas like finance where personal information is involved using the information raises worries about privacy.

One solution to that is to anonymize the information in some way. To discover more about how this works we spoke to Randy Koch the CEO of Facteus (formerly ARM Insight), a company pioneering the use of synthetic data and assisting more than 1,000 financial institutions to monetize their data safely.