Insights on Changing Consumer Behavior

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Focus Your Lens on Synthetic Data: How This New Form of Data Can Benefit Your Bottom line

Synthetic data has been gaining a lot of traction recently, but what is it and how could it help your FI’s bottom line? We sat down with Randy Koch, CEO, Facteus (Formerly ARM Insight) and Tim Sloane, VP, Payments Innovation at Mercator Advisory Group to discuss how the executive suite often overlooks this important new opportunity for revenue.