Insights on Changing Consumer Behavior

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Best New Alternative Data Product: Facteus’ Enlightmint

Enlightmint Brings Transaction Data Insights to the Masses

COVID-19 turned the economy upside down in 2020. Business and economic models built on years of regular, expected economic data were thrown out the window and people across all industries were grappling with ‘what’s the new normal?’ Enlightmint from Facteus has become a key ‘source of truth’ during the pandemic to enable organizations across both public and private sectors to understand the consumer economy in real-time and make strategic investments to improve their businesses and the lives of consumers.

Enlightmint gives access to key business performance metrics informed by billions of consumer transactions across more than 730 merchants and 270 public companies. The product also provides transaction data on a state or urban-specific level within Enlightmint.