Info Guides

Discover how to evaluate and apply modern product-level sales data for investing, forecasting, and market activation.

Every time a consumer swipes a debit card at a gas station or taps a credit card to buy a pair of sneakers online, they leave behind a powerful digital breadcrumb: a transaction. When aggregated and anonymized at scale, debit and credit card transaction data becomes a living, breathing map of the economy.

Alternative data is the new frontier of visibility. It’s how hedge funds spot demand shifts before earnings. How finance leaders forecast with precision. It’s becoming the core substrate of modern decision-making.