Facteus for Advertising & Marketing
Target Active Buyers by Product, Brand, Category, or Segment
In an industry overrun with modeled intent, cookie trails, and inferred interest signals, Facteus gives you something different: reality. Get better campaign performance using purchase-based audiences.
Take back your control of merchant media spend using the world’s largest consumer transaction dataset.
Competitor Product Buyers
Target actual competitor buyers at the UPC, merchant or card level
Hyper-Personalize Offers
Deliver precision offers based on products shoppers buy
Promote Products
Go beyond lifestyle segments to market your products to real-world product buyers
Win Them Back
Re-engage lapsed buyers who left you for a competitive or adjacent product
Real-World Buyer Insights & Shopper Profiling
- Build audience profiles from actual purchase behavior at the category, brand, and product level
- Pinpoint high-value segments: frequent shoppers, lapsed shoppers, large spenders
- Translate buyer truth into actionable campaigns that lift ROAS.
Product Level Syndicated Audiences
- 1M+ unique products (UPC) tracked across categories and brands
- Syndicated audiences built at the product level, not just the merchant level
- Thousands of ready-to-use segments available through leading activation partners
- Examples: product-loyal shoppers, cross-product buyers, competitive lapsed shoppers
Available on:
Sample Product Audiences
Bosch Power Tools
Kohler
Duracell
Jeld-Wen
Levis
Ring
3M
Sterling
Grip-Rite
Master Lock
Traeger Grills
Nike
Scotch
Carhartt
DAP
Stanley Door Systems
Yeti
Air Jordan
ScotchBlue
Under Armour
Milwaukee
DeWalt
Adidas
Callaway Golf
GE Appliances
Brooks Running
Moen
Black & Decker
Adidas Original
New Balance
Sample Categories
Home Improvement
ITW, SWK, HON, WHR, WDFC, RPM
Apparel
DECK, SKX, TPR, CROX, SHOO, LEVI, PVH, HBI
Sporting Goods
GOLF, NIKE, MODG, COLM, UAA
Big Box Retail
ROKU, YETI, HNST
Pet Care
CENT
CPG
PG, KO, CHD, SMPL
ID Enrichment
- Enrich loyalty programs, CDPs, and CRM Systems with observed transactions
- Improve retention, reduce churn, and increase lifetime value
- Connect customer identity with verified buying patterns to personalize at scale
Why Facteus
